money.cnn.com - FORBES.COM - COCA-COLA CEO CEO E. Neville Isdell is an environmentalist making a company like COCA-COLA SUSTAINABLE IS A BIG CHALLENGE

If COCA-COLA AIMS FOR GREEN FUTURE A LONG WAY HAS TO GO. LET'S SEE WHERE THEY FIND THEMSELVES IN. A SUCCESSFUL GREEN END OR  A SAD ROAD TO  GREENLESS END.

This is not just a problem for Coke. Many big companies -- GE (GE, Fortune 500), Wal-Mart (WMT, Fortune 500), GM (GM, Fortune 500), IBM (IBM, Fortune 500), Citi (C, Fortune 500) and Procter & Gamble (PG, Fortune 500) -- say they want to help save the planet, and they mean it


New Coke: Isdell wants to reduce Coca-Cola's carbon footprint.

Isdell is not discouraged. "There's always a lag when you are rolling out a new technology," he says. Climate change, he says, is a challenging issue for Coke; unlike water or packaging, its relevance to the business is not as obvious. "We'll get there," he says. "We're only at the beginning."

Source: http://money.cnn.com/2008/04/14/news/companies/coca_cola.fortune/

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